Candice is a former lawyer turned sewing content creator and pattern designer based in Ontario, Canada. She discovered her love for sewing during her first maternity leave, initially buying a sewing machine to make baby items for her son. A friend from her prenatal class introduced her to garment sewing, and she was instantly hooked.
In 2021, Candice co-founded Staystitch Pattern Co. with her friend Lindsey, and she also releases her own patterns under the brand @sewbakemake. She's especially passionate about upcycling, giving new life to old textiles by transforming them into fresh, wearable garments.
When she's not in her sewing studio, Candice enjoys embracing motherhood, spending time outdoors, and perfecting her sourdough baking skills.
Find Candice on Instagram, YouTube and her website @sewbakemake
And find me on Instagram and my website @stitchedbypodcast And @stichay on Instagram, youtube and my website.
Takeaways
Candice transitioned from law to sewing during maternity leave.
She co-founded Stay Stitch Pattern Co. with a friend.
Social media growth was unexpected for Candice.
Imposter syndrome is a common feeling among creators.
Balancing work and family is a constant challenge.
Content creation as a full-time job can be glamorized but is often difficult.
Candice aims to create beginner-friendly patterns.
She finds inspiration from various sources, including Pinterest.
Rest is crucial for maintaining creativity.
Consistency in content creation should be paired with improvement.
Chapters
00:00 From Lawyer to Creator: A Journey of Passion
02:57 The Birth of Stay Stitch Pattern Co.
06:06 Navigating the World of Pattern Making
08:59 Building a Social Media Presence
11:49 Imposter Syndrome and Authenticity
15:00 Balancing Life as a Creator and Mom
18:04 The Intersection of Baking and Sewing
21:31 The Pressure of Social Media Content Creation
24:24 The Reality of Quitting Your Day Job
26:49 Aspirations and Goals in Content Creation
28:21 Finding Creativity Amidst Work
30:15 Inspiration for New Patterns
32:10 Managing Imposter Syndrome
33:43 Motivation Behind Content Creation
35:06 Advice for Aspiring Creators
